Make smarter employer brand & talent decisions
Introducing Wisdom
Make smart decisions about your employer brand & talent strategy through the power of data.
Wisdom tracks what the population thinks about the world of work, your competitors, your assets, and your employer brand over time.
Make decisions
through fact, not feeling.
Trusted by teams at:
What is Wisdom?
Wisdom is a quarterly, multinational study, reaching members of the general working population.
Spanning across several markets, Wisdom collects tens of thousands of opinions about the world of work and your employer brand.
These opinions are sorted and translated into a bespoke liveboard which delivers clear, actionable insights on your employer brand.
So you can make data-driven talent decisions, today.
Why we built Wisdom
After ten years of honing our employer branding expertise, we realised that many talent leaders have to make decisions based on feeling, instead of fact. Intuition, instead of data-driven rationale.
Why?
Let’s face it — the world of employer branding exists in data darkness. Where consumer brands are abundant with AI analyses and state-of-the-art listening tools, we deal in dodgy ATS data and Glassdoor reviews.
We developed Wisdom to help talent leaders make the right decisions about their employer brand, through the power of data.
By tracking what the population thinks about the world of work, your competitors, your assets, and your employer brand over time, you’ll have the insight to make the right decisions, at the right time, every time.
Find out what’s inside Wisdom below.
Wisdom is made of four distinctive data offerings: Market Insights, Employer Brand Tracking, Competitor Benchmarking and Content Testing.
Together they give you a clearer picture of your employer brand, from all angles.
Market Insights
Understand how the talent market feels about work
Wisdom’s quarterly market insights study gives you the full picture of the working population, to understand their attitudes towards work. Get to know the latest trends, understand what people look for from an employer, and target specific talent groups across 10 demographic markers to find the best way to reach them.
Employer Brand Tracking
Gauge what talent think about your company as a place to work
By understanding what different talent groups think about your employer brand, you can make decisions about which aspects to focus upon.
Competitor Benchmarking
Position your employer brand against your competitors
Benchmark against three talent competitors to understand your current position, and what decisions you need to make across your talent groups to gain a competitive edge. Track how your reputation grows over time.
Content Testing
Measure the impact of your employer brand assets across different talent groups
Learn what messaging and visuals resonate strongest with your target audience, and optimise them based on your findings.
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